Global Launch Consultants
Global Markets.
Strategic Entry.
Sustainable Growth.
The Future of Global Aesthetic Expansion
Strategic framework. Global expertise.
Sustainable Growth.
Built Around the
AESTHETIC GLOBALIZATION MODEL™
AESTHETIC GLOBALIZATION MODEL™ (AEG)
A proven framework for international growth in the global aesthetic industry
01
MARKET
SELECTION
Identify opportunities and select the right markets to win.
02
REGULATORY
STRATEGY
Navigate regulatory pathways and ensure market access.
03
DISTRIBUTION
EXCELLENCE
Build the right partner network and drive commercial execution.
04
GLOBAL GROWTH
PRICING
Design value-based pricing and optimize market fit.
05
CLINICAL
ADOPTION
Drive physical trust, utilization and
long-term loyalty.
THE GLOBAL AESTHETIC EXPANSION PLAYBOOK
The first strategic guide built specifically for international expansion in aesthetic.
GLOBAL. PRACTICAL. PROVEN.
Decades of experience helping companies navigate complexity, enter new market and build sustainable global businesses.
GLOBAL AESTHETIC SPEAKER BUREAU
Engaging presentations, executive education and keynote programs for conferences, associations and corporate events.
LEADERSHIP
WILLIAM HOUGH
William Hough is an international growth strategist specializing in global expansion for aesthetic and medical technology companies. He is the creator of the Aesthetic Globalization Model™ (AGM), a framework for scaling international growth in the aesthetic industry.
Through Global Launch Consultants, he has advised manufacturers and distributors across North America, Europe, Asia, the GCC, and Latin America on market entry, distribution, and strategic growth. His career includes senior leadership roles at Cynosure, Zimmer MedizinSysteme, Hologic, Pfizer, and Johnson & Johnson.
In The Global Aesthetic Expansion Playbook, he distills decades of experience into a practical guide for executives, founders, and clinical leaders pursuing international growth.
THOMAS GORDON
Thomas Gordon has been a key player in the international medical device field for many years. Tom has had many international executive management and sales positions in medical device companies such as Indiba, Cynosure, Sciton and Lumenis.
Tom has lived and worked in Germany for 12 years. He is a business professional with over 30 years of US and International sales experience and has a vast network of connections with many distribution channels. Tom is an excellent speaker for training sessions, conferences and podcast.
READY TO EXPAND GLOBALLY?
Let's discuss your expansion goals and how the AEG™ framework can drive your success.