

THE AESTHETIC GLOBALIZATION MODEL™
International Expansion
Doesn’t Fail Because
Companies Lack Great Products.
It Fails Because They Lack a System.
For aesthetic medicine companies, global success requires more than a great product. It requires the right strategy, the right partners, and a proven system. That system is AGM™ — the Aesthetic Globalization Model™ — built on more than 40 years of international experience.
40+
Years International
Experience
100+
International Manufacturers
& Distributor Relationships
5
Global Commercial
Pillars
6
Major Expansion
Regions Worldwide
1
Author of The Global Aesthetic
Expansion Playbook
THE PLAYBOOK BEHIND THE MODEL
AGM INSIGHT
Your distributor is
your brand in another country.
Choose accordingly.
FROM
THE GLOBAL AESTHETIC
EXPANSION PLAYBOOK

The Global Aesthetic
Expansion Playbook
The definitive executive guide to international expansion in aesthetic medicine.
Evaluate market attractiveness
Navigate regulatory pathways
Select the right distribution partners
Drive clinical adoption
Sequence expansion for sustainable growth
THE AGM™ FRAMEWORK
Five Dimensions. One Integrated System.
LEADERSHIP
Define vision, strategy, and executive priorities.
MARKET INTELLIGENCE
Identify and prioritize high-potential markets.
COMMERCIAL DEVELOPMENT
Define vision, strategy, and executive priorities.
DISTRIBUTOR DEVELOPMENT
Select, enable, and evaluate high-performing partners.
REGULATORY STRATEGY
Navigate compliance and market-entry requirements.
WHY AGM™
From isolated advice
to an integrated
system for growth.
TRADITIONAL CONSULTING
01 Reactive
02 Recommendations
03 One-off
04 Generic
05 Short-term
AGM™ SYSTEM
Integrated Framework
Strategic System
Continuous
Proprietary
Long-Term Growth
AGM™ turns international ambition into disciplined execution and sustainable global growth.
LEADERSHIP WITH A GLOBAL PERSPECTIVE

WILLIAM HOUGH
PRESIDENT & FOUNDER
Creator of the Aesthetic Globalization Model™ (AGM™)
Global Launch Consultants
Author of The Global Aesthetic Expansion Playbook and Founder of Global Launch Consultants, William Hough has spent more than three decades helping aesthetic and medical technology companies expand internationally. His experience spans North America, Latin America, Europe, Asia, and the Middle East, working with manufacturers, distributors, physicians, and executive leadership teams to build sustainable global businesses. William developed the Aesthetic Globalization Model™ (AGM) as a proven International Expansion Operating System that integrates market selection, regulatory navigation, distributor excellence, pricing architecture, and clinical adoption into one repeatable methodology.

THOMAS GORDON
MANAGING PARTNER
International Business Development & Global Commercialization
Global Launch Consultants
Thomas Gordon brings more than 30 years of executive leadership in the international medical device and aesthetics industry. Throughout his career, Tom has held senior executive and commercial leadership positions with globally recognized companies including Indiba, Cynosure, Sciton, and Lumenis, leading international sales, market development, and distributor expansion initiatives. Having lived and worked in Germany for more than a decade, he brings extensive cross-cultural business experience and a deep understanding of global commercialization. Tom has built an extensive international network of distributors, industry leaders, and physician relationships across key markets worldwide. As Managing Partner of Global Launch Consultants, he leads strategic business development initiatives and directs the Global Launch Speakers Bureau, connecting manufacturers with internationally recognized key opinion leaders and educators to support successful product launches and physician adoption. Tom also directs the Global Launch Speakers Bureau, helping manufacturers engage internationally recognized key opinion leaders to accelerate physician education, product adoption, and successful market launches.

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