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THE AESTHETIC GLOBALIZATION MODEL™

International Expansion
Doesn’t Fail Because
Companies Lack Great Products.

It Fails Because They Lack a System.

For aesthetic medicine companies, global success requires more than a great product. It requires the right strategy, the right partners, and a proven system. That system is AGM™ — the Aesthetic Globalization Model™ — built on more than 40 years of international experience.

40+

Years International
Experience

100+

International Manufacturers
& Distributor Relationships

5

Global Commercial
Pillars

6

Major Expansion
Regions Worldwide

1

Author of The Global Aesthetic
Expansion Playbook

THE PLAYBOOK BEHIND THE  MODEL

AGM INSIGHT

Your distributor is
your brand in another country.

Choose accordingly.

FROM
THE GLOBAL AESTHETIC
EXPANSION PLAYBOOK

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The Global Aesthetic
Expansion Playbook 

The definitive executive guide to international expansion in aesthetic medicine.

Evaluate market attractiveness

Navigate regulatory pathways​

Select the right distribution partners

Drive clinical adoption

Sequence expansion for sustainable growth

Playbook
AGM

THE AGM™ FRAMEWORK

Five Dimensions. One Integrated System.

LEADERSHIP

Define vision, strategy, and executive priorities.

MARKET INTELLIGENCE

Identify and prioritize high-potential markets.

COMMERCIAL DEVELOPMENT

Define vision, strategy, and executive priorities.

DISTRIBUTOR DEVELOPMENT

Select, enable, and evaluate high-performing partners.

REGULATORY STRATEGY

Navigate compliance and market-entry requirements.

WHY AGM™

From isolated advice
to an integrated

system for growth.

TRADITIONAL CONSULTING

01    Reactive

02  Recommendations

03  One-off

04  Generic

05  Short-term

AGM™ SYSTEM

Integrated Framework

Strategic System

Continuous

Proprietary

Long-Term Growth

AGM™ turns international ambition into disciplined execution and sustainable global growth.

About
Insights
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ABOUT AGM™

Learn about the Aesthetic Globalization Model™, our approach, and why it works.

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RESOURCES

Articles, insights, checklists, and tools to help you navigate global expansion.

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CONSULTING

Customized strategies and hands-on support for global success.

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LATEST INSIGHTS

Timely perspectives on global markets, regulatory updates, and aesthetic trends.

LEADERSHIP WITH A GLOBAL PERSPECTIVE

Leadership
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WILLIAM HOUGH

​PRESIDENT & FOUNDER

Creator of the Aesthetic Globalization Model™ (AGM™)

Global Launch Consultants

Author of The Global Aesthetic Expansion Playbook and Founder of Global Launch Consultants, William Hough has spent more than three decades helping aesthetic and medical technology companies expand internationally. His experience spans North America, Latin America, Europe, Asia, and the Middle East, working with manufacturers, distributors, physicians, and executive leadership teams to build sustainable global businesses. William developed the Aesthetic Globalization Model™ (AGM) as a proven International Expansion Operating System that integrates market selection, regulatory navigation, distributor excellence, pricing architecture, and clinical adoption into one repeatable methodology.

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THOMAS GORDON

MANAGING PARTNER

International Business Development & Global Commercialization

Global Launch Consultants

Thomas Gordon brings more than 30 years of executive leadership in the international medical device and aesthetics industry. Throughout his career, Tom has held senior executive and commercial leadership positions with globally recognized companies including Indiba, Cynosure, Sciton, and Lumenis, leading international sales, market development, and distributor expansion initiatives. Having lived and worked in Germany for more than a decade, he brings extensive cross-cultural business experience and a deep understanding of global commercialization. Tom has built an extensive international network of distributors, industry leaders, and physician relationships across key markets worldwide. As Managing Partner of Global Launch Consultants, he leads strategic business development initiatives and directs the Global Launch Speakers Bureau, connecting manufacturers with internationally recognized key opinion leaders and educators to support successful product launches and physician adoption. Tom also directs the Global Launch Speakers Bureau, helping manufacturers engage internationally recognized key opinion leaders to accelerate physician education, product adoption, and successful market launches.

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STAY INFORMED

Insights in international markets, regulation, and aesthetic medicine, delivered to your inbox.

Contact
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