Global Launch Information Xystem^© (GLIX^©)

The Pharmaceutical Market

The pharmaceutical industry is expected to generate revenues of US$ 350 billion by 2006, according to IMS, the major industry tracking source. No one company reaches10% market share. In fact, the top 40 companies captured only 70% of the total market. This means that the industry is still very fragmented and highly competitive.

The introduction of new products is key to the survival and the competitive fitness of any pharmaceutical company. In the US alone, the cost of putting a new product on the market is upwards of US$ 500 million.

The introduction of new products requires careful strategic and tactical planning, significant financial and human resources, smooth and effective communication, opportunities for feedback and change of processes, and accurate, complete, and up-to-date information databases.

International Markets

International markets can present an excellent opportunity to expand usage, sales and profits. However, because these markets are characterized by a variety of cultures, languages, distance, and processes, launching new products require much planning. It becomes extremely important that new products are carefully coordinated, controlled, monitored, and tracked.

Currently, one of the best and most cost-effective technologies available to monitor activities that are happening simultaneously in areas all over the world is the Internet or the intranet. Obviously, the Intranet provides greater security for a company and limits accessibility.

Global Launch Information Xystem
( GLIX^©  )

Global Launch Consultants have created and developed the Global Launch Information Xystem or GLIX, combining Internet technology with the elements needed for launching a new product. Because it is Internet based, this concept can be applied virtually anywhere. Global Launch Consultants will work with you on a project or full time basis to create a system that adapts to your corporate needs, technology, and culture.

The GLIX concepts can be applied to a variety of technological systems. We look forward to discussing with you how to implement the system to organize and expedite your launching schedule.   

Please contact us at  info@globallaunch.com.